Get a crystal-clear understanding of your target customer’s needs and desires before you jump into developing new ideas. This stage identifies the best opportunities by discovering gaps in the existing market, emerging trends, customers’ jobs to be done, and unaddressed pain points.

Bring diverse perspectives together to bang out game-changing innovations in a creative, risk-free environment. Engage your team in collaborative ideation sessions to brainstorm, build on, and refine hundreds of new, benefit-driven ideas. We often invite real consumers to co-create or provide their input as part of the process as well! Only ideas found to have real feasibility and high potential for market success move on to the next stage. 

Determine which concepts should be prioritized for development - but be careful not to throw out good ones in the process! Many of today’s breakthrough innovations would fail requirements of the standardized concept testing systems offered by big corporate marketing research companies. That’s because they are designed to only discover ideas with mass appeal. But we don’t believe in forcing your concept testing to fit into a box. We work with you to define your custom success criteria and conduct rigorous testing and optimization to quantify your true in-market potential.