Changes bring a tidal wave of opportunity in consumer goods.

Trying to stay afloat with constantly changing consumer needs and behaviors, rising costs, mobile and technology advancements, channel shifts, new competitive entrants, and the abundance of data in the consumer goods industry can feel like treading water.

You need a partner who sees complex industry challenges as opportunities and can bring the most relevant and actionable consumer insights to the surface without getting lost in a sea of big data.

Navigating the unpredictable

For over 30 years, we’ve supported some of the world’s best-known brands across a range of categories and have earned the reputation of trusted advisors in the ever-changing consumer goods and consumer packaged goods (CPG) industry.

Years of experience

30

+

Packaged food & beverage

Tobacco & adult beverage

Pet food & pet care

Household products

Health, beauty, personal care

Baby products

Consumer durables

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No  Territory uncharted.

You can count on us for everything from ad hoc studies to strategic projects, and long-term tracking programs using custom quantitative, qualitative, or hybrid approaches.

We have broad capabilities and can tailor our approach to best fit your business needs and objectives across almost any research environment, whether in-home (HUT), in-store or facility, and online, or virtual.

LOOKING FOR YOUR NEXT BREAK THROUGH IDEA IN THE HIGHLY COMPETITIVE CONSUMER GOODS SPACE?

Ask us about CrowdSight™, our proprietary screening solution designed to reveal commercial possibilities and shape them into success stories. CrowdSight™ was purposefully designed to spot often-overlooked ideas by using behavioral science to tap intuitive foresight of a crowd.

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Contact us

We would love to hear from you no matter what the business or research challenge.

Get In Touch

Directions Research is now The Directions Group

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