When it comes to testing concepts, packaging, promotions or marketing materials, we understand there are more ideas and iterations than you can feasibly test. You have two choices: spend a lot of time and money using a complex trade off design or pick what you think are the best ones to evaluate. Directions has an alternative solution: Adaptive Marketing Optimizer or AMO.
It’s like getting conjoint results without the complexity and costs. You provide the initial content and options. The variations can be anything – benefits, images, claims, packaging and more. Respondents build their most and least desired configuration and we model the data to identify the optimal combinations.
AMO eliminates the restraints of monadic testing and gives you the precision to uncover winning combinations. You can test the fringes of innovation efficiently, bringing bigger and better ideas to market.