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Where the Client is KING Every Day
Directions Research, Inc. is a full-service, custom research firm that designs product and concept testing solutions to meet individual client needs with respect to timing, content, budget, and strategic criteria.
We execute a wide variety of studies, including: Market Segmentation, Conjoint/Discrete Choice, Awareness Tracking, Attitude and Opinion, Market Structure, and Customer Value/Satisfaction.
Watch our Founder and President, Randy Brooks, discuss the unique qualities of our company.
Welcome to
The Client drives all
of our decisions
We are one of the 10 fastest growing research companies in the country
Attract outstanding people
Giving us the ability to
deliver our best work
We have completed well
over 6,000 projects
Our employees discuss
50 to 60 topical areas
Explore our site to learn more about us
Outside Partnerships
Here at Directions we take pride in thinking outside the box but we are also aware when traditional methods would be more effective. We are constantly researching new suppliers and have lunch-and-learns to introduce these companies and their capabilities to our employees. These new relationships allow us access to a variety of samples to match to our client's needs. Forming these key partnerships benefit not only ourselves but our customers.
Meet one of our newest employees, Monica McGuire, and watch her discuss the variables of Outside Partnerships.
What's different and unique
Not tied to any particular
research methodology
Form key partnerships
Access any sample that
is most appropriate
Sample Design
To be successful in the Market Research industry, you need qualified people. Our more seasoned staff has over 25 years of experience and that gives us an edge over our competition. Who better to analyze the research data than someone who has lived through historical data? Their recommendations are going to be based on real world experience and with this vantage point can help our customers put their best foot forward.
Click on the play button to watch one of our newest employees, Chris Goodwin, delve deeper into this subject.
Industry expertise
really does matter
Making multi-million
dollar decisions
Need an accurate view of who
and what your customers are
25 years of experience
Drive your business forward
Perceptual Mapping
There are a number of approaches which allow a researcher to condense information into a "snapshot" and discriminate among brands, products, or segments. Furthermore, the multitude of mapping methods available by using Perceptual mapping will give us particular advantages and unique applications. Our experienced Marketing Scientists are allowed greater flexibility in presentation making it easier to meet or exceed the mapping needs of our clients.
Here is one of our newest employees, Steve Auxter, listen to him go into greater detail on Perceptual Mapping.
Variety of approaches
Easier to understand picture
Variety of mapping methods
Great deal of flexibility>
We have the knowledge
to meet your needs
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